TULERIE

Are you Conscious?

Companies Doing GoodViolet Gross
chooseused-heroimage-press-notext-v4_copy.jpg

Olivia Wilde is partnering with one of her besties on a new platform called Conscious Commerce, which connects non-profit foundations to sustainable business models. Some of the brands in their roster include the CFDA, Maiyet, and Birchbox. One of the newest initiatives via the Conscious Commerce platform is a collaboration between ThredUP and Olivia Wilde, who have joined forces to silence the little stigma left around wearing used clothes. Like we always say, if you’ve ever stayed in a hotel (which you have) you’ve shared sheets with someone…what’s the difference with clothing?

We’ve long been fans of ThredUp and their brilliant partnerships and we drool over the content in the annual ThredUp resale report, chock-full of great stats! The second-hand giant has teamed up with Olivia to create her own line, made solely out of used clothing, valiantly called “Choose Used”. Bless her! So why is she doing this?  “We’re in the midst of a fashion waste crisis, and buying secondhand can make a real difference,” Wilde told HuffPost exclusively. “I’ve always loved vintage and I’m proud to wear used clothes, so I was drawn to thredUP’s mission to keep great clothing in use and out of landfills. I hope this collaboration inspires others to embrace secondhand to lighten our collective fashion footprint.”

We had a girl crush on OW long before this, but now she kind of feels like kindred spirit.  

Vay-Cay Ritual

Violet Gross
IMG_0465.jpg

"Vacation” was a hit song released in 1982 by the all-female rock band the Go-Go’s — I wasn’t born yet but for some reason it’s my go-to song while I’m packing for a trip. As soon as the cheerful chorus kicks in “vacation, all I ever wanted, Vacation, had to get away” I am even more pumped for whatever get-away I’m headed for next. Like my go-to song, we’ve noticed Tulerie has become the go-to for our members any time they plan a trip. Some are craving something new, others need out-of-season essentials, but often they use Tulerie for the convenience of sending their wardrobe directly to their destination. Kind of genius. In that case, if I had nothing to pack I would just play my packing song while I browse Tulerie to keep the ritual alive!

Our members love Tulerie so-much-so they’ve been known to takeover our instagram stories and let us in to their lives for a brief moment in time. They share more than just their style, they clue us in to great restaurants, packing tips, and fave beauty products. As Violet and I always say, Tulerie goes way beyond “renting clothes”, we’re a community founded on the interest of fashion who embraces the nature of sharing.

Vacations, while a privilege, are also a necessity in my opinion — not just to rejuvenate the soul but more importantly to inspire the mind. So even if it’s a day trip to an unfamiliar neighborhood in Brooklyn or transversing a new country, make it a priority to educate yourself through the medium of travel as often as you can. Check out the Lookbook for some of our favorite vay-cay pieces available to borrow for your next trip!

xx

Merri

The Champion: Mara Hoffman

Violet Gross
IG-Posts_Mara-Hoffman.png

Congratulations don’t have a season and they never go out of style but we are certainly overdue in congratulating Mara Hoffman who was awarded the “Leading the Change Award” this past NYFW.

The award was granted by Unifi as a part of the REPREVE Champions of Sustainability Awards recognizing brand leaders committed to sustainable sourcing. Repreve is a fiber, like how cotton is a fiber, but more importantly it’s a sustainable recycled fiber made from post-consumer recycled plastic bottles. Fourteen billion bottles have been recycled to date as a result. If you love Mara Hoffman’s textured swimwear as much as we do, than SURPRISE, you also love Repreve.

Mara Hoffman’s eponymous line wasn’t always the environmentally conscious company it is today. After 15 years in the business witnessing first hand how damaging and irresponsible the process was she was faced with a moral dilemma and a decision to close up shop or completely restructure. Thankfully for all of us she chose the latter and in 2016 relaunched as a sustainable, eco-conscious label. A risky decision amongst her peers at the time but her unconventional thinking (something we have in common at Tulerie) is finally being applauded.

Aside from being a champion in sustainability she’s paying it forward too. After a recent trip to India to visit an embroidery group she often works with, Hoffman partnered with Nest, a non-profit highlighting the human element of sustainability. Together, they are working to create a training and development program that would assist these small artisans in expanding their client base.

The Mara Hoffman brand is evidence that sustainable style doesn’t have to be shapeless and boring. We’re not the betting type...but if we were, we’d bet most of you have purchased Mara Hoffman solely for its fashionabiltiy and you had no idea it was crafted from fibers from a local hemp farm or the water bottle you received at Soul Cycle.

Bravo Mara. Keep doing what you’re doing, we’re all watching!

Ode to Chanel

Violet Gross
IMG_3724.JPG

It was a winter wonderland to remember. Karl’s last show for Chanel was critiqued as ‘nearly flawless’ and we couldn’t agree more. Now that we’ve had time to process Karl’s passing, we wanted to honor him and the house he spent over three decades shepherding. Karl is known equally for his penchant for extravagant shows as he is for his uniform: a white stand collar shirt, black tailored suit, leather gloves, and sunglasses. But only the uber fashion fortunate really experienced the depth of his creative eye. Why is Chanel so coveted and is it really worth the price tag? Let us explain why we believe the answer is a resounding YES!!

The craftsmanship of Chanel is as important to the house as Karl remains. Chanel’s annual Métiers d’Art show is dedicated to honoring the fine craftsmanship of its artisan partners — several who operate under the corporate Chanel umbrella where not a single detail is overlooked, down to the button. Literally.

Let’s begin with George Desrues. He was a jewelry maker and accessories designer who founded his company in 1936. Thirty years after founding his company he made his first buttons for Gabrielle (Coco) Chanel and after 20 years in business together he turned his business over to Chanel. Roughly 100 artisans still work for the company, maintaining his high level of precision and artistry.


The camellia flower, synonymous with Chanel, was Coco’s favorite flower and it's used on everything from jewelry to packaging. Parisian fashion institution, Lemarié, gets all the credit for creating Chanel’s camellia flower. Before being known for their intricate flower designs, crafted from tulle, organza, and velvet, the company had been the feather provider to France’s top fashion houses. In 1996 the company became an official Metiers d’Arts partner.


Those cap toe mid heels that are comfortable and instantly make any look fashun were designed by Raymond Massaro. He was the grandson of master bookmaker Massaro who started his namesake company in 1894. In 2002 Massaro joined the Chanel family and Metiers d’Arts and continues to make the shoes that walk down each Chanel runway.


In 1924 the Lesage family took over an embroidery studio and now has one of the worlds largest collections of finely embroidered pieces made for the highest couture houses. They joined Chanel in 2002 to preserve and continue their craft.


It only took three years of being a company for Goossens to get on Gabrielle’s radar, and has been crafting Chanel jewelry since 1953. Now Goossens is run by the families second generation, but they still provide semi-precious stones, pearls and gold covered bronze for Chanel.


At Chanel it’s all in the details, including the hats and hair accessories. Maison Michel was one of the first artisans to partner with Chanel in 1997. The company originally started in 1936 and gained recognition among French houses in the 1970s when taken over by Pierre and Claudine Debard who sparked a whole new generation of milliners.


There are so many floral details quietly happening, that it takes more than Lemarie to bring them to life. Enter Guillet, Master corsage-maker since 1896. Guillet re-imagines daisies, jasmine, and lily-of-the-valley as hairpieces, tiaras and crowns and have been a Chanel Metiers d’Arts house since 2006.


Montex has been specializing in tambour, a style of embroidery since 1939. With this type of embroidery a hooked needle is used to thread beads and sequin onto single chain stitches after the fabric has been pre-pierced with a cornely.


Gloves aren’t just for keeping hands warm, they can also be an essential couture piece according to Causse, who has been making them with this vision since 1892. They are decorated by hand using the finest leathers and often embellished with precious stones and lace. This glove maker has been a part of the House since 2012.


Barrie Knitware has a fascinating story. The company began in the 1870s and became known for making sweaters for British soldiers but wasn't recognized by the large fashion houses until the 1950s. Chanel saw so much promise in Barrie they purchased the company in 2012. To honor the history and craft, Karl held the Metier show that year in Edinburgh.


Are you amazed by a perfect pleat like we are? Gerard Lognon has been perfecting the pleat since 1949 using a unique process that combines handcrafting with work in cardboard and steamsetting. Still directing the company, Lognon partners with Chanel in 2013.


Despite being the mastermind behind Chanel, Karl was never one to take full credit for his work at Chanel and these 11 companies are the reason why. He saw true talent in others and embraced it. He understood he could never recreate the expertise these vendors have been perfecting for decades so instead he invited them to join the process. Together they were able to create a near perfect product. It is a lifetime of specializing in such detail that proves that a good company is not the whole but the sum of its parts. And that is why Chanel is in a league of it’s own.

Paper or plastic?

WasteViolet Gross
IMG_2386.JPG

Let’s talk about box baby. Let’s talk about you and me. Let’s talk about all the good things and the bad things that may be. Let’s talk about box-----es.

The rise of e-commerce has so many benefits. Running low on shampoo? Put some in your digital Target cart while it’s top of mind. Weather looks nice next weekend? Find the perfect picnic blanket on Amazon. How are everyones brows so good on Insta? Oh, Boy Brow. Ordering immediately. And best of all, lounge in your coziest jammies and order that gorgeous gown to wear during gala season.

Before you know it your front door is blocked by a pile of brown cardboard boxes. And it makes some sense, you ordered from four different retailers. It gets especially annoying when you place one order with Amazon and two days later three boxes arrive making you wonder why everything wasn’t just packed into one.

Consumers continue to shift their spend to online, the proof is in the pudding — online retail grew 16% in 2017, while retail in general rose only 3.8%. After all, who doesn’t love time saving convenience? But how many people stop to think about the environmental impact of that change?

Roughly 165 billion packages are shipped annually, amounting to approximately 1 billion trees cut down each year. Yes, Axe, billion. Amazon recently realized they had a shipping problem, but not for the reasons you may think. They decided that if they came up with a smaller package option, they would be able to fit more parcels on a truck, thus reducing the amount of air they transport. So no, it pains us to tell you that Amazon’s changes weren’t made thanks to the 30 million photos they’ve received from customers showing a tube of toothpaste being shipped in a box meant for a toaster oven. Over the last year Amazon has started shipping its smaller items in plastic mailers. So yes, while they may be better size suited than the boxes, we circle back to the plastic problem.

These new plastic mailers are not recyclable in your normal recycling container. They need to be separated just like plastic bags. This type of plastic is not sortable in most recycling systems, and when a bag or mailer does get caught up in the machinery, it gums it up, requiring the whole system to shut down to cut it out. Not efficient.

We can credit Amazon for reducing its carbon footprint since they can ship more within one truck or plane. We are also thrilled with their $10 million donation to the Closed Loop Fund. But they need to continue to improve their methods of consolidating shipments, and making it easier for consumers to do so.

Meanwhile, since you are still receiving shipments form Amazon and Moda, please continue to keep your future rentals in mind and reuse these boxes. The majority are still in perfect condition and should live more than one life.

Let’s talk about box baby. Let’s talk about you and me. Let’s talk about how easy it is for you to send your rental to me in a box you’ve already received, then let’s talk about all the good feelings that may bring.